ASIA/BUSINESS AND FINANCE

BETER Expands International Reach with Setka Cup Arena in India

The award-winning provider of fast betting content, data and solutions, BETER, announced it expanded the reach of its famous Setka Cup table tennis tournaments.

Published on April 22, 2025

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BETER, the award-winning provider of fast betting content, data, and solutions, has announced the expansion of its renowned Setka Cup table tennis tournaments.

New Delhi is the home of a new Setka Cup arena

Earlier this week, the company announced the launch of its proprietary Setka Cup table tennis tournaments in India. This exciting development marks the tournaments' debut in the country, with BETER opening a new arena in New Delhi. This announcement underscores the company's growth and its first significant step in expanding within the region. As the inaugural Setka Cup venue in India, it aligns with BETER's strategy to broaden its presence both regionally and globally. BETER's Sports General Manager, Maksym Vitushko, expressed his enthusiasm, noting the popularity of the Setka Cup.

We are committed to enhancing and advancing our growth by continuously refining our product, increasing the number of events, and expanding our global reach through partnerships with Tier-1 operators,
he stated. He also mentioned the rising demand for fast betting content and how the Setka Cup meets this demand by providing exceptional experiences for players. Vitushko emphasized that the new arena elevates this experience, marking BETER's entry into the Indian market while strengthening its position in key markets like Europe by offering top-notch fast-paced content, always emphasizing fair play through their Integrity team. Furthermore, Vitushko indicated that India is just one of several countries where BETER intends to expand. He concluded by revealing plans to open a new table tennis venue soon in a Latin American country.

BETER continues to grow, offering exceptional betting experiences

The Setka Cup, one of BETER's most popular offerings, provides numerous betting options for each match. These tournaments cater to the increasing demand for quick betting content, with the new venue hosting over 900 matches monthly. Bettors and sports enthusiasts can choose from more than 30 markets for each match. Overall, BETER offers over 11,000 events for betting every month. As expected, the company provides real-time data, odds, and 24/7 live-streaming for every match. The new arena in India will not only support BETER's expansion but also contribute significantly to the growth of table tennis in the region by attracting athletes.

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