Summary
- Adam Conway has moved from SIS to take charge of BETER's esports product portfolio.
- He is a highly experienced veteran with over 20 years in the industry.
- BETER is getting ready to expand its ESportsBattle even further.
BETER, a specialist in esports betting and provider of rapid betting content, data, and live streaming solutions, has appointed a new General Manager for its Esports Business Division. Adam Conway, a veteran with over 20 years of experience managing successful portfolios in the betting industry, is now bringing his expertise to this forward-thinking developer and provider.
Conway to bring wealth of esports and betting-related experience
BETER is a prominent figure in the industry, being a member of both the Esports Integrity Commission and the International Betting Integrity Association. This underscores its commitment to fostering a responsible betting environment where integrity and transparency are fundamental values. Conway is a strategic hire, joining BETER from SIS, a leading provider of sports betting technology solutions. At SIS, he held various significant roles, including Head of Trading and Global Head of Esports and Competitive Gaming. Regarding his new position at BETER, Conway stated: It's an honor to join BETER and apply my extensive experience in trading and product development to such an innovative company. Conway has gained valuable experience in some of the industry's most dynamic sectors and is now poised to contribute his expertise to BETER, a company similarly at the forefront of both established and emerging markets. As Esports General Manager, Conway will aim to enhance the platform's engagement in the esports sector while also expanding the ESportsBattle portfolio of tournaments. These tournaments are organized in-house and feature games such as eFootball, eBasketball, and eHockey.
BETER set to expand its portfolio of products rapidly
The company is already planning to enhance its ESportsBattle portfolio by adding eCricket and eTennis. Conway will lead a major division comprising 200 specialists and 500 professional athletes, responsible for over 500,000 esports events each month, with anticipated growth across all areas. BETER CEO Gal Ehrlich commented on the appointment: We are already the leading provider of fast-betting content, data, and live streaming in esports and sports. With Adam as our Esports General Manager, we are confident he will strengthen our leadership and help us surpass the competition. This development also coincides with the company’s efforts to expand its global presence, as it received vendor registration in New Jersey in April.
