Summary
- BLAST Premier is enhancing its fantasy offerings through a partnership with Underdog.
- The partnership shows a heightened interest in the vertical.
- BLAST and Underdog will monitor player engagement in the upcoming months.
The duo will collaborate on three upcoming events in 2025: the BLAST Premier Lisbon Open, BLAST Premier Rivals, and the BLAST.tv Austin Major in the United States and Canada. Underdog will have a greater presence within the BLAST ecosystem, featuring more prominently in both physical and digital assets, as well as being included in the organizer's English broadcasts.
BLAST Premier set to enhance fantasy experiences
Underdog will be included in the BLAST.TV Fantasy mini-game, providing another opportunity to boost engagement with Counter-Strike 2 fans in Canada and the United States. Regarding this collaboration, BLAST's Chief Commercial Officer, Leo Matlock, commented:
Esports fans are growing keener on gamification
Fantasy teams do not need to consist of players from just one real-world team. Fantasy participants can select and combine players from various teams. As a specialist in sports fantasy, Underdog is set to enhance this experience as esports fans increasingly seek the gamified experience that fantasy contests provide. Concerns about safety in esports and consumer behavior have been widely discussed, with Ygam recently introducing its Gaming & Esports Program.
