Blueprint Gaming Enters Swiss iGaming Market Through Swiss Casinos Partnership

Blueprint Gaming, a rapidly expanding UK slots developer and part of the Merkur Group, has officially entered the regulated online gambling market in Switzerland. Earlier this week, the company announced the completion of this move through a strategic partnership with Swiss Casinos, the nation's leading land-based and online gaming operator.

Under the terms of the new content agreement, Blueprint Gaming's high-quality online slots will soon be available to players in Switzerland. This means that new players can enjoy popular games from the leading UK slots developer, such as The Flintstones, Ted Afterparty, and Rick and Morty: Strike Back, along with other branded titles and engaging games that have already proven successful in various markets. We are thrilled to integrate Blueprint’s content into our online platform, as it allows us to offer some of the most beloved game collections in the industry, he explained. Mastai also emphasized, As an industry leader ourselves, we prioritize providing our players with engaging content to enhance acquisition and retention rates, and we look forward to seeing how our player base responds. Swiss Casinos, a trusted and well-known online and land-based operator with a significant market share, is expanding its offerings by partnering with Blueprint Gaming, delivering quality games to its growing customer base.

Blueprint Gaming's collaboration with Swiss Casinos also generated excitement within the company. Samuel Haggblom, the Director of Key Accounts, expressed his enthusiasm, stating, We are thrilled to partner with Swiss Casinos and enter Switzerland's lucrative iGaming market. This allows us to introduce our iconic and ever-growing portfolio to a new audience. Haggblom further commented, Launching with the country's leading operator highlights our ambitious plans for 2025, as we aim to expand Blueprint's global presence. He also predicted that Blueprint Gaming's high-quality games would provide unforgettable experiences for Swiss Casino players, enhancing customer engagement and retention. Entering the regulated iGaming market in Switzerland is a significant milestone for Blueprint Gaming. This new partnership aligns with the company's goal of global expansion and its ambition to become a preferred supplier for online gambling operators in key markets worldwide. Earlier this year, Blueprint Gaming expanded its presence in North America through an agreement with Rush Street Interactive in Ontario. This deal allowed popular games from Blueprint's portfolio to reach new players through one of the province's leading casino operators. (