Summary
- Brightstar Lottery has strengthened its partnership with Lotto Saxony, marking a significant step forward.
- Following a competitive selection process, Lotto Saxony has chosen Brightstar Lottery to enhance its retail experience under a new seven-year contract.
- The Lottery stands to gain significantly from an array of innovative solutions and cutting-edge technology.
Brightstar Lottery, a leading force in lottery software and technology, proudly powers nearly 90 lottery clients across six continents. In an exciting development, they have now broadened their influence in Europe. On Thursday, the company announced the strengthening of its collaboration with Lotto Saxony, known locally as Sächsische Lotto-GmbH, in the state of Saxony, Germany.
Lotto Saxony enhances retail system capabilities with technology from Brightstar
The partnership between these two powerhouses is reaching new heights. Under an exciting seven-year deal, Brightstar Lottery is set to take Lotto Saxony’s retail central system to the next level. As part of this agreement, Lotto Saxony will be innovating its operations with Aurora, Brightstar Lottery's state-of-the-art retail system technology. This leap forward doesn't stop there. Lotto Saxony will also tap into advanced, cloud-based software from the lottery solutions provider, dramatically enhancing its operational strength. At the heart of Brightstar Lottery's strategy is Aurora, a key component of their all-encompassing lottery solution, OMNIA. Already a catalyst for growth and innovation, Aurora's advanced system technology is proven to boost profitability. With its cutting-edge tech, Lotto Saxony will access intuitive applications, alongside a suite of tools and reporting features, all designed to elevate operational efficiency, game management, and transaction processing. Additionally, Lotto Saxony will gain from cloud-based Aurora products like Anywhere, which securely integrates external applications with the retail system, and Performance Wizard, offering valuable insights and analytics. This strategic move comes on the heels of Brightstar Lottery’s impressive second-quarter results, underscoring their successful completion of several key objectives.
The deal brings excitement to the duo
Marco Tasso, the dynamic Chief Operating Officer for Brightstar Lottery's International and Italy Operations, couldn't hide his enthusiasm about the exciting new partnership in Germany. This seven-year contract opens a thrilling new chapter for both Brightstar and Lotto Saxony as we join forces to revolutionize lottery solutions across the region, he stated with conviction. Tasso emphasized how Brightstar's robust central system and peripherals would empower Lotto Saxony to streamline their operations, trusting in the technology's security, reliability, and responsibility. On the other side, Herr Frank Schwarz, the spirited CEO of Lotto Saxony, shared his appreciation for the exceptional quality and reliability that Brightstar Lottery's solutions, support, and technology consistently deliver. It's exactly these state-of-the-art solutions that originally drew Lotto Saxony to collaborate with Brightstar so many years ago. We're eager to upgrade to Brightstar's sophisticated platform and to reap the numerous benefits that come with it, Schwarz concluded with anticipation. Earlier this summer, Brightstar announced it had finalized the sale of its Gaming & Digital segment.
