industry/BUSINESS AND FINANCE

Brightstar Lottery renews their licensing agreement with Sony Pictures for the Ghostbusters franchise.

Sony Pictures and Brightstar Lottery have signed a new partnership extension. According to the new exclusive five-year extension agreement, the company will keep offering Ghostbusters-themed omnichannel lottery games.

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Summary

  • Sony Pictures and Brightstar Lottery have signed a new partnership extension.
  • According to the new exclusive five-year extension agreement, the company will keep offering Ghostbusters-themed omnichannel lottery games.
  • Executives from Brightstar and Sony are excited to share.
Brightstar Lottery, the global leader in lottery solutions, technology, games, and content, is continuing its successful collaboration with Sony Pictures by extending their partnership.

The duo extend their agreement for five more years

The company teamed up with Sony Pictures in 2015 to become a licensee of the Ghostbusters franchise. On Wednesday, Brightstar Lottery announced a new five-year extension of this partnership, allowing them to continue offering games based on this globally recognizable franchise. As a result, Brightstar will keep developing and distributing Ghostbusters-themed omnichannel lottery games, enhancing offerings for its partners worldwide. Matthew Whalen, Senior Vice President of Global Instant Ticket Services at Brightstar Lottery, emphasized the significance of this alliance. Since 2015, we've proudly been a licensee of Sony Pictures' Ghostbusters and are thrilled to keep bringing this fan-favorite to life in new and engaging ways, he shared. Whalen noted that the Sony partnership has led to the launch of over 25 Ghostbusters-themed games with about two dozen operators globally. These games range from traditional instant tickets with high-definition symbols, our patented Infinity Instants lottery tickets, Fast Play games, to an exclusive eInstant game, he added. He further explained that the partnership's extension aims to broaden the Ghostbusters-themed games developed by Brightstar Lottery, providing new, engaging, and immersive experiences for fans and gamblers alike. Stacey Kerr, Sony Pictures Entertainment's Senior Vice President of Global Licensing, expressed similar excitement. Ghostbusters is an iconic global franchise with enduring popularity, and Brightstar has played a key role in helping us engage with both lifelong fans and new audiences, she noted. Kerr added that Sony looks forward to continuing this successful collaboration with Brightstar Lottery, which will bring exciting lottery experiences to players worldwide.

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