north america/ONLINE GAMBLING

Caesars launches an exclusive game with Light & Wonder across multiple jurisdictions.

Caesars has combined two of Light & Wonder’s most popular games to create a unique new product. The debut of Ultimate Fire Link Cash Falls by the Bay has been supported by a range of digital and in-person promotions across multiple channels.

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Summary

  • Caesars has combined two of Light & Wonder’s most popular games to create a unique new product.
  • The debut of Ultimate Fire Link Cash Falls by the Bay has been supported by a range of digital and in-person promotions across multiple channels.
  • Light & Wonder and Caesars are optimistic about the success of this new product, given that Ultimate Fire Link and Cash Falls have already proven to be highly successful games individually.
Caesars has introduced an exclusive new game, developed in collaboration with Light & Wonder, in several states across the USA. The game, titled Ultimate Fire Link Cash Falls by the Bay, is now available in New Jersey, Michigan, Pennsylvania, and in Ontario, Canada, where Caesars’ iGaming brands hold licenses to operate.

Bringing the best of two slot games into one package

Players will now have access to the new title through Caesars’ popular online gaming platforms, including CaesarsPalace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino. This new title ingeniously combines elements from Ultimate Fire Link and Cash Falls to deliver the ultimate gaming experience. To celebrate its launch, the company has initiated a series of omnichannel activations that span both physical properties and their digital counterparts. In celebration of this release, Caesars is hosting a group of VIP Rewards members in Atlantic City. Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, expressed his satisfaction with the launch: Ultimate Fire Link is renowned as one of the most iconic game families on casino floors. This unique online launch in four jurisdictions not only provides our online casino players with a first-to-market experience but also extends the excitement of our world-class brick-and-mortar casinos to our online gaming platforms. The company further stated in its official press release that Light & Wonder’s Ultimate Fire Link and Cash Falls are among its most popular games across North America. Therefore, creating a product that merges their core gameplay was a logical step. This exclusive new title comes just weeks after Caesars introduced its first proprietary online game. In mid-May, the brand launched Caesars Palace Signature Multiband Blackjack Surrender, developed by Empire Creative, Caesars' newly established in-house studio.

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