Caesars Entertainment Unveils Its First Proprietary Online Game

Summary

• Caesars Entertainment Debuts Its First Proprietary Online Casino Game
• Caesars Palace Signature Multiband Blackjack Surrender combines branding with innovative features.
• The game is initially available at Caesars Palace Online Casino NJ.

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Caesars Entertainment has unveiled its first exclusive online casino game featuring the company's branding. This new game is available solely on the Caesars Palace Online Casino platform in New Jersey, as reported by Casino House Group News in a press release.

Caesars Palace Online Casino in New Jersey gets its first proprietary game

The Caesars Palace Signature Multihand Blackjack Surrender game, developed by Empire Creative, marks the first release from Caesars' newly launched in-house studio. This studio aims to deliver unique games that offer innovative, highly customizable player experiences with cutting-edge features, adaptive game modes, and fresh aesthetics. Matt Sunderland, Caesars Digital's SVP and Chief iGaming Officer, expressed enthusiasm about expanding their in-house content lineup to complement their existing portfolio from external providers. He stated,

Scott Krell, Caesars Digital’s Senior Director of Game Products, echoed this excitement, praising the game as an excellent blend of branding and engaging gameplay. He noted, “Our goal is to deliver a premium and personalized experience that stands out in a crowded market. Caesars Palace Signature Multihand Blackjack Surrender exemplifies this commitment with its meticulous design that makes players feel like they are right in the heart of Caesars Palace, playing from the comfort of their home." This new game will enhance the variety of titles available at one of the top blackjack casinos in the Garden State. In the rapidly evolving iGaming industry, developing bespoke and in-house content has become essential for companies aiming to differentiate their offerings and build loyal player bases.