Summary
- The DC Lottery and Scientific Games have entered into a new agreement that allows the DC Lottery to broaden its range of digital games.
- The latest games are provided through the SG Content Hub by Scientific Games.
- The agreement generates excitement for both Scientific Games and the DC Lottery.
Lottery players in the District of Columbia can now enjoy a variety of exciting games, following a recent launch by Scientific Games, a top provider of analytics, technology, services, and both digital and retail games.
Scientific Games delivers new online games for DC Lottery players
The company has strengthened its partnership with the DC Lottery by introducing the SG Content Hub, a premier content aggregator. This expansion allows players in the District of Columbia to access popular games, including hit eInstant titles and offerings from SG Studios and licensed brands. Scientific Games began its collaboration with the DC Lottery in 1982, initially launching the DC Scratchers games and marking the start of a new era in local lottery entertainment. Building on the success of this original partnership, Scientific Games will now deliver an expanded portfolio of eInstant games and other popular titles through the latest agreement. Currently, players in the District of Columbia can enjoy SG Studios' Mayhem Madness game online. Additional titles, such as Witchy Wins and Candy Coated Cash, are expected to enhance the DC Lottery's offerings later this year. Since its inception in 1982, Scientific Games has been instrumental in the DC Lottery's development. Over the past four decades, the lottery has awarded $4.8 billion in prizes and contributed over $2.4 billion to the District's General Fund, supporting essential services. In a separate initiative earlier this month, Scientific Games enhanced its lottery retail capabilities by launching GameChoice, a pioneering product recommendation engine.
The wide variety of games is expected to boost the proceeds to the District's General Fund
We are thrilled to bring our global expertise, content, and technology to the DC Lottery through an innovative content aggregator. This platform is designed to provide players with an exciting range of iLottery games, while offering the flexibility to adapt to player preferences and market trends, said the executive. Lunch highlighted, The diverse array of digital lottery games available through the SG Content Hub ensures sustainable long-term growth for the DC Lottery and its programs supporting the District of Columbia. Randy Burnside, the Executive Director of DC Lottery, expressed delight in expanding their offerings with new and exciting games delivered via the SG Content Hub. We continue to build on our success with DC Scratchers from Scientific Games, thanks to the company's deep understanding of lottery players and the entertainment experience, he concluded. Last month, Scientific Games enhanced its digital leadership team with two senior appointments. Laura Higgins was named Vice President of Customer Success & Strategy, and Keshav Pitani was appointed as Senior Vice President of Digital Games.
