Diego Van Meerbeke joins InsightPlay.ai as Commercial Director

The fast-growing company focusing on empowering the iGaming industry with scalable and secure AI solutions, InsightPlay.ai, continues to strengthen its senior-level team. The company has announced it has bolstered its commercial leadership with the appointment of the former Better Collective executive, Diego Van Meerbeke.

Joining InsightPlay.ai, Van Meerbeke will serve as the company’s Commercial Director. In this role, he will oversee the expansion of the company into Latin American, North American, European and Asian markets. Van Meerbeke will be responsible for InsightPlay.ai’s commercial strategy, enterprise deals, as well as operators' relationships in a range of markets. Ultimately, he is expected to play a central role in the company’s expansion and future growth. Van Meerbeke brings significant experience in commercial operations after holding a similar role at Better Collective. During that time, he focused on Spanish-speaking markets in Latin America. Throughout his career, Van Meerbeke has also held senior roles at ESPN and The Walt Disney Company. His extensive tenure enabled him to accumulate significant knowledge and experience in media sales, partnerships, and commercial strategies. The new Commercial Director at InsightPlay.ai commented in a press release: Most of the industry is still focused on acquisition. Moreover, Van Meerbeke pointed out: The real opportunity is what happens after that. Javier Troncoso, InsightPlay.ai’s CEO and Co-Founder, was similarly delighted with the new senior-level appointment. Diego understands how this industry actually works, from both the media and operator side, he added. Finally, Troncoso said: We’re building the layer that manages real-time interaction between brands and their customers. InsightPlay.ai was founded by industry veterans with significant experience in AI, data science and gaming. Successfully combining innovative technology with practical business solutions, the company seeks to transform the way gambling operators connect to their players.