Eeze taps into Yggdrasil's Studio in a Box program via multi-year deal

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Online casino games and technology provider, Yggdrasil, continues to grow its portfolio of partners. Only recently, the company announced a landmark multi-year deal with Eeze, the fast-growing B2B games provider.

Eeze gains access to Studio in a Box

Under the alliance, Yggdrasil agreed to grant Eeze access to its leading and innovative Studio in a Box program. Yggdrasil's proprietary game development platform, Studio in a Box, has taken a couple of years to develop. Ultimately, the program seeks to revolutionize the way online casino games are built and launched. Thanks to machine learning, AI-assisted development tools and advanced automation, Studio in a Box cuts development times while ensuring the highest standards for quality and performance. Through the alliance with Yggdrasil, Eeze will leverage the former's innovative technology to build and launch original slots, without the cost and complexity that comes with traditional game development, as explained in a press release. Per the multi-year agreement with Yggdrasil, Eeze will initially launch two new games towards the end of the year. After that, in 2027, the strategic partnership is expected to bring two new games per month.

The deal marks an important step in Eeze’s growth plan

Graeme Powrie, Eeze's Chief Commercial Officer, spoke with excitement about the new collaboration. This partnership with Yggdrasil is an important step in accelerating Eeze’s long‑term ambition, he explained. Moreover, the executive acknowledged that Yggdrasil's Studio in a Box program enables Eeze to scale up its offering, grow its market reach and reaffirm the company's position of a leading provider of games for the gambling vertical. It sets us up strongly for the future as we continue to grow as a multi‑vertical supplier, Powrie said in conclusion. James Curwen, Yggdrasil's Chief Executive Officer, was similarly excited. From the first conversations with Eeze, it was clear they had the ambition, the ideas and the commercial drive to build something meaningful. What they needed was the framework to do it at scale, he revealed. Finally, Curwen outlined that Yggdrasil's Studio in a Box program addresses a growing need by operators who want to control their content but don't want to incur the costs related to building a massive game development operation from scratch.