"Entain considers selling its Central and Eastern Europe venture"

Recent reports from multiple media outlets, including Reuters, reveal that London-listed Entain is considering options for its joint venture in Central and Eastern Europe. These insights come from at least three sources familiar with the situation.

Reports indicate that Entain is considering a possible sale among other strategies as it contends with tougher operating conditions in the UK. The rise in the online gambling tax levy from 21% to 40% has significantly challenged its operational model. Additionally, Entain's sports betting business has been impacted by a tax increase from 15% to 25% effective April 2026, prompting the company to explore alternatives. Entain has warned that these tax changes will result in an additional £200 million in annual costs. The company plans to offset 25% of these costs in 2026 and another 50% in 2027. One possibility, as sources revealed to Reuters, is that Entain might sell its stake to current partner EMMA Capital and use the proceeds to reduce debt. However, this is only a tentative exploration, and no transaction is certain at this time. Entain has the contractual right to consider this option, as its agreement with EMMA Capital permits ownership changes on the third anniversary. Early-stage discussions are ongoing, as confirmed by media reports. Entain CEE was formed in 2022 following the acquisition of the Croatian sportsbook operator SuperSport and gained momentum after purchasing the Polish betting company STS in 2023 for £750 million.

Entain's shares have been on a decline since July 31, 2025, when the stock fell from £1,022 to £556.20 today. This drop highlights the ongoing challenges the company faces. However, Entain remains optimistic due to its vast international presence, including a partnership in the United States with BetMGM. The company also operates the brands Ladbrokes, Coral, bwin, and Sportingbet, all of which strive to expand globally and reduce reliance on the UK market. Although selling Entain CEE might appear to be a retreat from an important region, the long-term outlook suggests it could help the company better manage the increasingly regulated gambling environment both domestically and internationally.