industry/BUSINESS AND FINANCE

EveryMatrix enhances its partnership with Betsson by incorporating Fantasma Games content.

EveryMatrix and Betsson Group are strengthening their partnership by welcoming Fantasma Games into their collaboration. The expansion of this partnership follows their initial launch in Cameroon.

Summary

  • EveryMatrix and Betsson Group are strengthening their partnership by welcoming Fantasma Games into their collaboration.
  • The expansion of this partnership follows their initial launch in Cameroon.
  • EveryMatrix offers a wide variety of solutions, including a selection of top-quality games from leading third-party and in-house studios.
EveryMatrix and Betsson Group have deepened their partnership by adding new content. Consequently, EveryMatrix is rolling out exclusive in-house games developed by Fantasma Games as their collaboration progresses into its second phase.

EveryMatrix and Betsson Group build on a new chapter of global partnership

The partners are focusing on several high-performing third-party studios to bolster Betsson Group’s content presence in important regulated markets. Betsson Group's Director of Gaming, Karl Shranz, commented on the potential: After our successful launch with EveryMatrix in Cameroon, we recognized a clear opportunity to further collaborate, with content being a natural next area to explore. Shranz praised EveryMatrix’s portfolio of quality games that meet international standards and are versatile across multiple markets, including those developed by Fantasma Games, acquired by EveryMatrix in 2024. The two companies are expanding their collaboration after their recent rollout with Betsson Africa in Cameroon, where the supplier provided a range of casino and sports turnkey solutions, along with front-end development, PAM, affiliate management, and payment systems.

EveryMatrix is determined to continue delivering best-in-class solutions

Mark Hothersall, Head of Business Development at EveryMatrix, expressed enthusiasm about expanding their collaboration once more. He acknowledged the promising path of their partnership, which started with the initial launch in Cameroon and has now evolved into a new opportunity to demonstrate EveryMatrix's ability to support top-tier operators with flexible and compliant technology. Hothersall noted that the extension of their partnership with the launch of Fantasma Games highlights the strength of their relationship and the valuable impact their casino portfolio can have across various brands in regulated markets. EveryMatrix’s casino aggregation platform stands out as a powerful content provider, offering over 45,000 games from 180 vendors and 355 game studios. Recently, the company has also rolled out an innovative gamification solution aimed at enhancing the experience for their partner operators and their players.

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