industry/ONLINE GAMBLING

EveryMatrix partners with Caesars to launch services in several states.

EveryMatrix has expanded its operations into several U.S. states and Ontario in partnership with Caesars Entertainment. The partnership includes all three iCasino platforms operated by Caesars.

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Summary

  • EveryMatrix has expanded its operations into several U.S. states and Ontario in partnership with Caesars Entertainment.
  • The partnership includes all three iCasino platforms operated by Caesars.
  • Caesars' online casino platforms will gain advantages from SlotMatrix and games produced by their in-house studio.
EveryMatrix has expanded its presence in the North American market, particularly in the United States, by launching its online casino content with Caesars Entertainment. This collaboration will boost the visibility of Caesars' casino brands and enrich their game libraries. The partnership includes Horseshoe Online Casino, Caesars Sportsbook & Casino, and Caesars Palace Online Casino.

EveryMatrix’s third-party and in-house slots are available at Caesars online casinos

The collaboration will be rolled out in several states, including Pennsylvania, West Virginia, Michigan, and New Jersey, as well as in Ontario, Canada. Through this partnership, EveryMatrix will enhance Caesars’ online casino platform by integrating games from its third-party aggregation solution, SlotMatrix, and its own titles developed by Armadillo Studios and Fantasma Games. Erik Nyman, President of EveryMatrix Americas, expressed enthusiasm for this significant milestone, viewing it as a chance to broaden the company's presence with a key operator in both the United States and Canada. We are honored to partner with Caesars Entertainment. Their strong market position and brand reputation speak volumes. We have built a robust relationship with Caesars leading up to the launch, which has seamlessly transitioned into the operational phase. Nyman praised the opportunity to provide SlotMatrix aggregated content and enhance Caesars’ offerings with proprietary engagement features, which he described as true game changers. Matt Sunderland, Caesars Digital Chief iGaming Officer and SVP, also expressed satisfaction with the opportunity to enrich the iCasino platform by offering a curated selection of games.

Partnership underscores EveryMatrix’s broader content strategy in North America

Completing this launch with our partners at EveryMatrix represents a significant achievement for our online casino players, Sunderland stated. He noted that this collaboration has greatly enhanced the company's online platforms and expanded the variety of available and featured games. Caesars has sought similar partnerships with other providers. Notably, the company collaborated with Wazdan for a launch in Pennsylvania, where it operates the Caesars Palace Online Casino and Caesars Sportsbook & Casino. In a similar vein, Caesars partnered with Greentube in Ontario to further enrich its content offerings and provide even more valuable experiences for players.

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