industry/BUSINESS AND FINANCE

FIRST.bet appoints former DraftKings executive Ian Bradley as co-CEO.

FIRST.bet recently hired Ian Bradley, who served most recently as the Senior Vice President at DraftKings. Bradley brings over twenty years of experience, having served in various senior-level positions.

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Summary

  • FIRST.bet recently hired Ian Bradley, who served most recently as the Senior Vice President at DraftKings.
  • Bradley brings over twenty years of experience, having served in various senior-level positions.
  • Tom Light and Bradley, co-CEOs of FIRST.bet, share their insights on the topic.
FIRST.bet, a top sportsbook technology provider, has strengthened its senior team with a new addition. On Monday, the company revealed that it has brought on Ian Bradley, a former executive at DraftKings and SBTech.

Bradley joins the company as co-CEO and partner

Bradley is set to take on the role of co-CEO at FIRST.bet and will also partner with the company's founder, Tom Light. Both have extensive experience from their time at SBTech, a testament to their knack for building successful sports betting ventures. With over 20 years in the sportsbook and trading industry, Bradley brings a wealth of knowledge to his new position. Before joining FIRST.bet, he was Senior Vice President at DraftKings, where he focused on enhancing their consumer sportsbook revenue. His career began with Sporting Index and Sporting Solutions in spread betting and trading before he joined SBTech. This experience proved pivotal when SBTech merged with DraftKings in 2020, enhancing the latter's capabilities. Now at FIRST.bet, Bradley is not only stepping into a leadership role but also collaborating closely with Light, aiming to spearhead the company's expansion across Latin America, Europe, and other regulated markets. FIRST.bet has crafted something extraordinary—a top-notch team and superior technology. I’m eager to contribute to their ongoing success, Bradley expressed in a press release. He further noted, Leading alongside Tom as co-CEO is the challenge I've been looking for, especially given the vast opportunities in the B2B sector. Tom Light, co-CEO and founder of FIRST.bet, echoed this enthusiasm, celebrating Bradley as a highly respected industry leader. Having previously worked with Bradley at SBTech, Light was eager to welcome him aboard, emphasizing that DraftKings' reluctance to let him go highlights his value. Light concluded, Having Ian join me as co-CEO signals our intent to build a platform that attracts serious operators, and together we’ll reach our goals faster.

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