NORTH-AMERICA/BUSINESS AND FINANCE

Flutter Entertainment Expands in Brazil, HG Vora Clashes with PENN, Industry Buzzes with Excitement

Flutter Entertainment is making yet another bold step in the Brazilian iGaming and sports betting market, with the company expanding through a 56%-stake acquisition in NSX Group, one of the foremost operators of iGaming and sports betting products in Braz

Published on May 15, 2025

Flutter Entertainment Expands in Brazil, HG Vora Clashes with PENN, Industry Buzzes with Excitement Thumbnail


Flutter Entertainment is advancing significantly in the Brazilian iGaming and sports betting market by acquiring a 56% stake in NSX Group, a leading operator in Brazil, particularly through its Betnacional brand. This acquisition, valued at $350 million, is seen as a strategic move by Flutter, which is already a major player in the U.S. sports betting scene with FanDuel, to replicate its success in Latin America. Meanwhile, tensions persist between HG Vora and PENN Entertainment. PENN has responded to pressure from the activist investor by issuing a letter to shareholders, criticizing HG Vora as self-serving. HG Vora has long criticized PENN's top management for poor decisions, claiming the company has lost billions in value due to imprudent mergers and acquisitions. A shareholder meeting on June 17, 2025, is expected to clarify the future direction, as stakeholders are given the opportunity to support one side. PENN insists it is on a recovery path, though questions remain about the viability of ESPN Bet. In other business news, BETER has appointed Adam Conway as General Manager of its Esports Business Division. His hiring occurs at a critical juncture as the company aims to expand its esports betting operations with new product categories. Sportradar has reported strong growth in the first quarter of its financial year, with a nearly 20% year-over-year increase in revenue. The Betting Technology and Solutions segment contributed substantially to this growth, generating €250 million of the total revenue. Caesars Entertainment has introduced its first proprietary online casino game, Caesars Palace Signature Multihand Blackjack Surrender, developed by its Empire Creative division. This move comes amid heightened competition in the U.S. online casino market, as Caesars seeks to stand out. Super Group also had a successful week, posting impressive results for the first quarter of its financial year. Revenue surged to $516.8 million for Q1 2025, marking a significant 25% increase compared to the $411.9 million reported in the same period last year, according to the latest unaudited report.

Responsible Gambling

The Danish Gambling Authority has announced that a Twitch streamer promoting unregulated gambling sites has been fined DKK10,000 based on its recommendation. This marks the second instance of successful regulatory action against streamers by the authority. Sportradar, which recently received two awards at the SBC Awards Americas, has partnered with Brazil's Ministry of Sports. The collaboration aims to uphold the integrity and safety of the sports industry by providing monitoring services and identifying any suspicious betting activities. Meanwhile, in Mississippi, scammers are attempting to lure unsuspecting citizens into placing online bets through popular sportsbooks. These fraudsters are misusing the branding of existing land-based gaming operations, despite online sports betting being illegal in Mississippi.

The Voice of the Industry

Garvie discussed the urgent need to fundamentally change how we approach conversations about safer gambling. To learn more about his perspective, read the full interview here. To add a comment, please log in. Drag and drop files or click here to upload. We couldn't identify the language of your reply. Please select your language from the options provided. Your post has been submitted for review by forum administrators to ensure it complies with our community guidelines. You will receive an email regarding the outcome within 48 hours.

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