Gamblr utilizes sportsbook technology from Altenar.

Altenar, a top provider of sports betting and iGaming solutions, has announced a new partnership with the cryptocurrency-focused sportsbook operator Gamblr Gaming Ltd.

The recent partnership allows Gamblr to utilize Altenar's cutting-edge sportsbook solutions. By collaborating with Altenar, the crypto-first sportsbook operator aims to enrich the experience for its expanding customer base. Through this alliance, Gamblr will gain access to Altenar's fully managed sportsbook solution. Consequently, the operator will benefit from innovative features such as Bet Insights and Bet Mentor, which are known to enhance the customer experience. Jason Ryan, Gamblr's Director of Sportsbook, expressed his enthusiasm about the partnership in a press release reported by Casino House Group News. Selecting a sportsbook provider is crucial for a new brand, and we are thrilled to partner with Altenar, he said. Ryan also highlighted, The level of control and customization offered by Altenar is refreshing and sets them apart from other B2B providers in the industry. Gamblr is currently licensed and regulated by the Gaming Control Anjouan in Anjouan, Comoros. Ultimately, Gamblr aims to redefine the iGaming experience across a premium, luxury-oriented platform tailored for VIP customers. In February, Altenar collaborated with Immense Group to provide its sportsbook solutions, enhancing Immense Group's offerings.

Matthew Ferrara, Altenar's Sales Manager, conveyed his enthusiasm about collaborating with Gamblr on this project. Jason brings extensive industry experience and is very hands-on, which will enable him to maximize the potential of the Altenar sportsbook, Ferrara noted. He further stated, By leveraging our comprehensive risk management tools, being proactive with customer segmentation, and crafting tailored marketing and localization campaigns, Jason and his team will fully harness the potential of the Altenar sportsbook. I'm eager to see Gamblr's growth in the coming years. This partnership is poised to benefit the crypto-first sportsbook operator significantly and highlights the reliability and scalability of Altenar's solutions. The collaboration underscores Altenar's commitment to providing solutions that deliver substantial value to operators of all sizes, supporting their expansion in markets worldwide. Recently, Altenar announced the expansion of its partnership with Starcasino in the Netherlands. This Dutch-focused agreement enhanced Starcasino's betting capabilities with Altenar's sportsbook offerings.