europe/ONLINE GAMBLING

Greentube Expands Presence in Italy Through Betfair Content Partnership

Betfair IT has established a new content partnership with Greentube. Greentube and Betfair are eager to expand their presence in the Italian market.

Written by Casino House Group Editorial Team

Published on April 25, 2025

Summary

Betfair IT has established a new content partnership with Greentube.
Greentube and Betfair are eager to expand their presence in the Italian market.
Strengthening these connections could open more international opportunities.

Greentube and Betfair have partnered in Italy to enhance their presence in one of Europe's most profitable markets. Italian players can now enjoy a curated selection of games from the renowned supplier directly on Betfair IT. Available to local users through the Flutter Entertainment platform are popular titles such as Piggy Prizes: Wand of Riches, Charmin' Lady's Room, Piggy Prizes: Wish of Riches, and several other top-performing games.

Betfair IT gets a host of Greentube slots as new games

Players can look forward to more exciting options, such as Book of Ra Deluxe, Book of Ra Deluxe 10, and Lucky Lady’s Charm Deluxe, providing plenty of choices for local gamers. Betfair is also celebrated for its wide variety of bonuses. Although Italy's regulations on bonusing are quite strict, local players can still benefit from no deposit codes and bonuses. David Bolas, Greentube’s Commercial Director, sees this new opportunity as a significant step forward for the company. He emphasized the importance of not only strengthening Greentube's presence in Italy but also maintaining its status as a top choice for players. “Partnering with Betfair enables us to expand our reach in Italy while reaffirming our dedication to providing a top-notch, innovative gaming experience in this vibrant and developing market,” said Bolas. Forging stronger connections with Flutter Entertainment in Italy could also pave the way for further global expansion, Bolas mentioned. Greentube has numerous plans for its international growth moving forward.

Greentube and Betfair keen on reinforcing their brands

South Africa has demonstrated its significance in achieving the company's overall objectives. Recently, the company announced securing a new content agreement with the South African operator, Supabets. In March, the supplier similarly expanded its reach in the United States by entering into a partnership with Fanatics Sportsbook and Casino, as part of its strategy to focus on high-value markets. In addition, Betfair has been enhancing its presence by collaborating with ESA Gaming to introduce a wider variety of games to its online casino offerings in Italy.