Summary
- Greentube has expanded its footprint in the Brazilian iGaming market with a new content alliance
- Brazino777, a prominent local brand, is now going to drive further differentiation for its brand with the tie-up
- Greentube has also continued expanding in other high-performing and important jurisdictions
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, is maintaining its commercial momentum despite the holiday season upon us, with the company confirming that it has expanded its presence in the Latin American market further. The latest content alliance has been forged with Brazino777, a prominent brand in the newly-regulated Brazilian iGaming market, which will now bring even more worthwhile experiences to its players locally, thanks to the Greentube tie-up.
Greentube maintains Latin American momentum with Brazino777 deal
Brazino777 prioritizes innovative gaming experience, player-centric gameplay, and fast withdrawals, which have quickly allowed it to rise across the ranks and differentiate itself in the highly competitive local market, a differentiation that will now be strengthened with the content injection by Greentube. The deal was welcomed by Brazino777 Country Manager for Brazil Andre Medeiros, who said that the supplier’s portfolio was known for its quality, performance, and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day, Medeiros added. As to the specific games that players can now enjoy, those include some of the company’s most recent releases, such as Caichen Triple Blossom, Trinity Treasures Wukong Buy Bonus, Piggy Prizes, Wand of Riches 2, and others. However, Greentube is also bringing along its classic and high-performing games, which have established themselves as some of the best-defined iGaming titles out there, including Book of Ra Deluxe, Diamond Link Mighty Sevens, and more. As the Brazilian iGaming market is wrapping up its first full year of legalized online casinos and sports betting, Brazino777 is keen to continue strengthening its offer and portfolio. Wrapping up, Greentube Sales and Key Account Manager, Wilson Francisco, had this to add about the company’s most recent successful partnership in Latin America: Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination. In the meantime, Greentube has continued to grow in other relevant jurisdictions, with the company pushing in Spain with bet365 and South Africa with Hollywoodbets.
