Greentube, the Digital Gaming and Entertainment division of NOVOMATIC, has strengthened its position in Brazil's regulated iGaming market. Beginning this year, Brazil officially welcomed regulated operators and suppliers to provide their products domestically.
Greentube’s big Latin American opportunity
This new move strengthens Greentube’s presence in the Latin American market, significantly expanding the company’s reach. The recently established content partnership with bet365 involves a variety of Greentube’s games, such as the popular Diamond Link series and the Piggy Prizes franchise, both of which are favorites among players worldwide. Greentube's Commercial Director, David Bolas, expressed his excitement about the partnership, saying, We are delighted to collaborate with a key partner like bet365 from day one in this newly regulated market. This partnership will enable us to further extend our gaming presence in Brazil. Bolas views the new market regulations as an opportunity for Greentube to deliver its premium content to leading local operators. A spokesperson from bet365 also shared their enthusiasm, noting the integration of Greentube's portfolio into their offerings in Brazil. Greentube’s reputation for high-quality content complements our dedication to providing an outstanding gaming experience for our customers, the spokesperson said. This collaboration promises to enhance bet365's appeal and value for local players. Greentube celebrates its entry into the Brazilian market with a significant regional partner, while bet365 aims to capture a substantial share of the market through its unique gaming library.
Greentube puts roots into multiple markets
Greentube is actively expanding its presence in various markets. Notably, the company launched with Veikkaus in Finland as the country moves towards re-regulation and a license-based model. Additionally, Greentube has been advancing in other regions. In November, the company secured a license in Connecticut and simultaneously introduced its content with Hard Rock Bet in New Jersey.
