Summary
- Hard Rock Bet makes its debut in Colorado, entering an already competitive market.
- The state currently operates 13 sportsbooks and has not introduced a new one since January 2024.
- Hard Rock Bet is confident that it will differentiate its products in the local market.
Hard Rock Bet has officially launched in Colorado, marking its entry as the 14th sportsbook in the state's sports betting market. This expansion also brings the company's platform into its ninth state of operation.
Hard Rock Bet adds vim and vigor to the local betting market
Hard Rock Bet is primarily focused on sports betting, but it also provides esports betting and iCasino options throughout the United States. While Colorado permits esports betting, online casinos have yet to be legalized there. In discussing the launch, Hard Rock Bet's Executive Managing Director, President, and Chief Revenue Officer, Matt Primeaux, stated: Hard Rock Bet Sportsbook is offering Colorado players a thrilling experience with extensive betting markets on all major sports events, as well as local favorites such as table tennis and MMA. Our highly rated platform, weekly Legendary Reward Drops, and integration with Unity by Hard Rock make us confident that Coloradans will enjoy what Hard Rock Bet Sportsbook has to offer. This launch represents a major step forward for both the state and the company, as it is the first sportsbook to enter the market since January 2024. Hard Rock Bet aims not only to meet but also to surpass local offerings, delivering a superior product that sets it apart. Drawing on its extensive experience from other markets, Hard Rock Bet plans to bring its expertise to Colorado. The platform is already accessible in Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia.
Entering a busy market and seeking to stand out
Hard Rock Bet is broadening its offerings by introducing more online casino content in locations like New Jersey and streamlining its sports betting options. The company is now bringing its comprehensive range of betting markets to Colorado, allowing local sports fans to place bets on parlays and pre-game selections for popular sports such as basketball, baseball, soccer, American football, tennis, golf, and more. In Colorado, Hard Rock Bet will be competing with established brands like BetMGM, bet365, Caesars, FanDuel, DraftKings, Fanatics, ESPN Bet, among others.
