HGC enhances RG efforts with Mindway's Gamalyze.

Summary

• Mindway AI unveils its revolutionary self-assessment tool in Greece.
• This is achievable through a collaboration with the gambling regulator, HGC.
• Gamalyze is an effective tool that enables players to easily evaluate their gambling habits.

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The Hellenic Gaming Commission (HGC) has announced a new collaboration with Mindway AI, a company specializing in using neuroscience, expert analysis, and artificial intelligence to help operators and regulators better understand the indicators of problem gambling. This partnership aims to provide real-time insights into player behaviors that may indicate harmful or addictive patterns.

Gamalyze set to help players identify their own behavior, avoid risk

The Greek gambling authority has introduced the Gamalyze tool by Mindway AI, which allows players to assess their gambling behaviors in real-time through a self-test game developed by the company. This tool is accessible for free on the regulator’s official website. Gamalyze aims to enhance player protection by providing players, operators, and regulators with valuable insights into gambling behaviors and identifying risk markers. It utilizes advanced research and innovation to present a comprehensive view of harmful gambling patterns and issues early warnings to help keep players safe, steering them away from detrimental habits and potential gambling-related harm. Notably, Mindway AI promotes self-awareness by offering a tool that enables players to evaluate themselves in a simulated gambling environment, which mirrors their usual experiences yet provides critical feedback on their gambling interactions. HGC President Dimitrios Ntzanatos praised the collaboration, stating:

Gamalyze not only evaluates a player’s behavior but also delivers immediate and essential feedback, enhancing players' understanding of their sensitivity to risk and reward. It offers guidance that empowers players to manage their gambling time more effectively. As a self-test tool, Gamalyze significantly improves how players engage with such tools. It reinvents the traditional self-assessment by providing highly personalized and relevant feedback, enabling players to reflect on and make informed decisions about their gambling behaviors.

Mindway AI sets a precedent in self-test tools with Gamalyze

Rasmus Kjaergaard, the CEO of Mindway AI, expressed his enthusiasm for the new partnership, commending the gambling regulator's decision to collaborate with Mindway AI to offer this solution to players in the country.

Kjaergaard stated. Mindway AI is at the forefront of the industry, utilizing advanced technological and scientific methods to enhance self-awareness and improve player behavior. In 2024, Mindway AI received the Casino House Group Award for Best Implementation of RG Tools, and the company is participating again in this year's event.