Summary
- PrizePicks and the Houston Astros, a renowned MLB team, have signed a new multi-year agreement.
- The agreement made the former entity an Official Daily Fantasy Partner of the renowned MLB team.
- Mike Quigley, the Chief Marketing Officer at PrizePicks, anticipates that the new collaboration will lead to greater rewards and more engaging experiences.
PrizePicks, the prominent daily fantasy sports operator in North America, has unveiled an exciting new initiative to enhance its visibility. On Tuesday, the company announced a partnership with the Houston Astros, a top American professional baseball team competing in Major League Baseball (MLB).
PrizePicks to reach new players and baseball fans
PrizePicks has been named the Official Daily Fantasy Sports Partner of the renowned MLB team under a new agreement. This partnership offers PrizePicks customers and baseball enthusiasts a variety of exclusive perks, such as in-stadium activities at Daikin Park and digital promotions. This collaboration with the Astros underscores PrizePicks' commitment to expanding its presence in Major League Baseball and engaging new fans of both the team and the sport. As part of the multi-year deal, PrizePicks will collaborate with the Astros on a special City Connect Monday promotion, supporting the team's Monday home games. Under the agreement, PrizePicks will gain significant branding exposure throughout Daikin Park. Additionally, the company will be featured in sponsored segments on the Astros Radio Network before each game. With the Astros donning their Nike City Connect uniforms, PrizePicks players and baseball fans have the opportunity to win a $10,000 PrizePicks lineup and tickets to an upcoming game at Daikin Park, where they can see their predictions in play. This collaboration was announced following a significant achievement for PrizePicks. In March, the company received iCAP accreditation from the National Council on Problem Gambling (NCPG), reinforcing its commitment to promoting responsible gambling.
Bettors and baseball fans can expect new promotions and experiences
Matt Richardson, Vice President of Corporate Partnerships for the Houston Astros, announced the team's excitement about their new multi-year partnership with PrizePicks. PrizePicks is making significant investments in Major League Baseball and is dedicated to engaging fantasy sports fans in a responsible and enjoyable way, said Richardson. Mike Quigley, Chief Marketing Officer at PrizePicks, commented on the partnership: Our collaboration is focused on enhancing the fun and providing substantial rewards for PrizePicks players in Houston. Quigley also noted, We're introducing new promotions and experiences that make following the Astros even more thrilling for fans, whether they're at the ballpark or watching from home. In late last year’s developments, PrizePicks bolstered its senior team by appointing Marcus Sanford as the Chief Financial Officer (CFO), while Ari Koteles transitioned from his CFO role to become the Chief Business Officer.
