Summary
- ICE attracts over 50,019 unique visitors and records a total of 92,842 visits.
- The event attracted 9,082 people to the iGB Affiliate, bringing the total attendance across the two events to 59,101.
- ICE 2025 explored various themes including sports, casinos, esports, responsible gambling, and startup incubation.
The recently concluded ICE 2025 event has marked a milestone, emerging as not only the most successful gathering in Clarion Gaming's history but possibly within the entire industry. This year's event, held for the first time in Barcelona, Spain, attracted attendees from 186 countries and registered 50,019 unique visitors, making it the largest ICE gathering to date. In total, 59,101 unique attendees visited the Fira Gran Via Barcelona to participate in both ICE and iGB Affiliate, setting a historic milestone. The iGB Affiliate witnessed a notable 24% increase in visitors this year, totaling 9,082. Spain led the attendance with 8,954 visitors, followed by the United Kingdom with 6,518, Malta with 3,074, Cyprus with 2,328, Ukraine with 1,938, and the United States with 1,730 attendees. Italy, Bulgaria, and Germany also had significant representations with 1,496, 1,252, and 1,157 attendees, respectively. First-time attendees made up 42% of the total 50,019 visitors. Impressively, 305 approved regulators attended ICE 2025, marking a 45% increase from 2024. Clarion Gaming achieved notable success by expanding its Sustainable Gambling Zone, doubling its size and emphasizing player protection and safety. Pitch ICE, the event’s incubator, had a record year with 72 applicants. Additionally, the Esports Arena drew in large crowds, raising awareness and showcasing its potential. The ICE Invitational – CS2 tournament, hosted by Oddin.gg, garnered over 600,000 unique views. Casino and games remained the primary focus for 35% of attendees at ICE 2025, followed by sports betting, which captured the interest of 17% of attendees. Overall, ICE 2025 was an exceptional event, and the latest statistics suggest there is still ample opportunity for growth and exploration in the industry.
