Summary
- IGT announced that it is rebranding its global lottery division.
- IGT Lottery has rebranded and will now operate under the name Brightstar Lottery.
- Brightstar Lottery is poised for continued growth and expansion.
The well-known gaming company, International Game Technology (IGT), has announced that its worldwide lottery division has been rebranded as Brightstar Lottery.
Brightstar Lottery maintains growth trajectory after rebranding
The change, now in effect, allows the company to build on its strong legacy of delivering engaging experiences and assisting lottery customers worldwide in their growth. Operating as Brightstar Lottery, the company will continue to provide its innovative, scalable, and reliable solutions to lottery operators globally. Brightstar Lottery supports operators' retail offerings and provides a comprehensive range of digital systems and technology solutions, including games. These solutions help lottery operators modernize, enhance, and expand their offerings responsibly and sustainably. This rebranding precedes the completion of the sale of IGT's Gaming and Digital Business to a holding company owned by funds managed by Apollo Global Management affiliates, Voyager Parent, LLC. This sale is expected to be finalized as soon as July 1, 2025. Upon the completion of this acquisition, Brightstar Lottery aims to be a premier pure play lottery business designed to elevate lotteries and inspire players, according to an IGT press release. Currently, Brightstar Lottery operates on six continents and serves nearly 90 lottery operators. The company powers seven of the world's ten largest lotteries and provides technology to 26 of the 46 lottery jurisdictions in the United States.
The company plans to continue to lead by example
Marco Sala, Executive Chair of Brightstar's Board, expressed his enthusiasm for the company's future. Brightstar is excellently positioned to drive innovation and enhance the lottery business responsibly. Our focus is on providing entertainment for players, achieving success for our customers, and supporting the community causes they back, he stated. Brightstar's CEO, Vince Sadusky, also shared his thoughts. He noted, With nearly 50 years of history in reliability, innovation, and leadership in the lottery sector, we are launching Brightstar with a forward-thinking approach. Our aim is to help lottery customers worldwide thrive amid digital adoption, evolving player expectations, and a broader range of gaming options. Recently, IGT PlaySports announced a new betting technology agreement with Boyd Gaming in Nevada.
