Summary
- Incentive Games has secured a significant distribution agreement with Light & Wonder, aimed at expanding its global presence.
- Light & Wonder is optimistic about the success of its new partnership, which will strengthen both companies' positions in key markets.
- Incentive and Light & Wonder are strategically pivoting to make a significant impact on the industry.
Incentive Games, an award-winning and globally-recognized B2B supplier of cutting-edge iGaming content, has signed a new distribution partnership with Light &Wonder that will allow the former to deploy its games with even more licensed clients and offer its titles across new and existing markets, reaching a wider range of players.
Incentive Games gets major boost with L&W distribution deal
The distribution partnership between the two companies is recognized as a significant achievement, as both are eager to expand their reach to new audiences and solidify their standing as the preferred providers of exceptional online casino content. Incentive Games' Chief Commercial Officer, Ahmed Baker, expressed his pleasure regarding the partnership. He highlighted his company's expertise in collaborating with prominent partners like Sky Bet, FanDuel, and bet365. Baker also emphasized the value of expansive content agreements with companies such as Light & Wonder and their advanced distribution platform. Similarly, Steve Mayes, the Senior Director of Partners at Light & Wonder, expressed enthusiasm about the partnership. He stated,
Individual partners and content distribution deals dominate business strategy
Europe and South Africa are key jurisdictions of interest, and both companies are committed to expanding their presence in these regions. Previously, Incentive Games launched the Velocity crash game with bet365 in Brazil, showcasing the popularity of crash games. Incentive Games has effectively leveraged its strong position in this sector. Last year, the developer collaborated with 888Africa to introduce its crash games portfolio there. Meanwhile, Light & Wonder has been adjusting its strategy within the iGaming sector. The company has chosen to exit the Live Casino market to concentrate on other game genres that it believes will ensure long-term success.
