LuckyStreak expands aggregation solution with Popiplay

LuckyStreak has expanded its aggregation solution with the introduction of Popiplay, an acclaimed supplier of iGaming content. The partnership sees the studio’s content and games of more than 75 titles integrated with the LuckyConnect solution, bringing immediate benefits to both partners.

LuckyStreak is able to expand with time-tested and player-favorite content, whereas Popiplay gains an immediate reach boost. Popiplay has built games centered on data-driven technology and innovation, leading to engaging and rewarding experiences. LuckyStreak’sRory Kimber, the company’s commercial director, has welcomed the opportunity to see the partnership take place. He hailed Popiplay as a new wave studio committed to engaging content. Their focus on performance, streamer appeal, and player-first design makes them a strong addition to LuckyConnect and highly relevant for operators targeting modern audiences, Kimber added. Popiplay CCO, Almir Kudic, was similarly happy to see his company make this next step with LuckyStreak, pointing out the importance of growing the company’s distribution. Partnering with LuckyStreak is an important step for us as we continue to grow our distribution. It gives us the opportunity to bring our games to a wider audience while working with a partner that shares our focus on quality and player engagement, he explained. Apart from offering distribution solutions, LuckyStreak has also been building authentic and dedicated iGaming experiences of its own. Last year, the company partnered up with WinSpirit casino in a bid to build a dedicated baccarat experience.