INDUSTRY/TECH AND INNOVATIONS

Mindway AI enhances player protection in partnership with SportsBroker in the UK.

Mindway AI is making another step forward with helping companies protect bettors and gamblers by teaming up with SportsBroker in the United Kingdom.

Published on April 9, 2025

Mindway AI enhances player protection in partnership with SportsBroker in the UK. Thumbnail


Mindway AI is advancing its efforts to safeguard bettors and gamblers by partnering with SportsBroker in the United Kingdom. SportsBroker, known for transforming the sports betting experience in the country, will now utilize Mindway AI's AI-driven responsible gambling solutions.

SportsBroker to benefit from Mindway AI’s RG solutions

SportsBroker is a sports betting platform with a social focus, designed to foster interactions among fans and create a community, rather than emphasizing high-stakes betting that prioritizes profit. The integration of Mindway AI has further enhanced the platform by streamlining processes and offering a player-centric approach focused on sustainable growth. Mindway AI CEO, Rasmus Kjaergaard, expressed enthusiasm about the collaboration, stating:

We are thrilled to partner with SportsBroker. Our mutual commitment to responsible gaming and innovative solutions makes this partnership a perfect match as we support their exciting growth plans.
SportsBroker COO, Paul Jarczynski, also expressed satisfaction with the partnership, describing it as an exceptional opportunity.
From the initial discussions, through integration, to providing support, Mindway AI has consistently exceeded our expectations, particularly with their Gamescanner product,
he added. Jarczynski mentioned that the platform’s Responsible Gaming (RG) team has gained valuable insights into responsible gambling, enabling them to proactively address potential issues before they escalate. Mindway AI's solutions have significantly reinforced SportsBroker’s commitment to responsible gambling, impressing the company with their effectiveness.

Mindway AI delivers outstanding tools designed to protect consumers

SportsBroker has greatly benefited from these solutions as the platform aims to enhance the traditional peer-to-peer model based on pool betting, fostering stronger and more meaningful user engagement and retention. Mindway AI has been a dedicated supporter of all initiatives that aim to enrich the consumer experience by implementing strong safety measures to prevent potential gambling-related harm. Mindway AI and Casino House Group have partnered to develop a responsible gambling (RG) self-test game. This innovative solution offers players valuable insights into their gambling behaviors and ways to minimize risks. More details on the program’s performance are expected to be released soon.

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