OlyBet and the Mountain Bike World Series Announce New Partnership

OlyBet, a prominent gaming and sports entertainment brand within the Olympic Entertainment Group, is strengthening its presence in Europe. Earlier this week, the company announced a new collaboration, further expanding its partnership portfolio in France.

OlyBet has entered into a collaboration with Warner Bros. Discovery (WBD) Sports and the WHOOP UCI Mountain Bike World Series. As part of this new agreement, OlyBet will become the Official Regional Betting Partner for the Mountain Bike World Series (MTB) events in France. The country hosts two major seasonal events in Haute-Savoie and Loudenvielle. This partnership comes at a time when interest in mountain biking has recently surged. In 2024, the tour experienced substantial growth in viewership for its live broadcasts, attracting fans from 76 countries worldwide. Consequently, this deal is expected to offer OlyBet enhanced marketing and advertising opportunities.

Partnering with MTB in France, the renowned betting and gaming brand will enjoy significant visibility during the events in Loudenvielle and Haute-Savoie, thanks to branding on the tracks. This collaboration is set to heighten excitement by also introducing customer engagement activities. Their alliance with the WHOOP UCI Mountain Bike World Series elevates mountain biking to the level of mainstream sports and signals what we hope will be the start of a long and productive relationship, an executive mentioned. Additionally, Ball stated: Their investment clearly indicates that this sport appeals to a wider audience beyond its traditional fans, continuously attracting a more diverse public. Corey Plummer, CEO and Chairman of OlyBet Group, commented: OlyBet is renowned for sponsoring captivating sports entertainment, iconic events, and legendary artists. The executive also noted: We are thrilled to team up with the WHOOP UCI Mountain Bike Series to showcase the extraordinary athletes and competitors in this sport and its lifestyle. Finally, Plummer emphasized the unifying power of sports, expressing his anticipation for the significant success this collaboration will bring. In late November of last year, OlyBet and Playson entered into a new agreement in Spain.