Octoplay scales presence in the UK with bet365

Octoplay, a premier developer of online casino games, has expanded its reach in the United Kingdom through a partnership with bet365. The studio already has licenses in 17 jurisdictions, and is further expanding and reaffirming its position in those geolocations.

The partnership sees the studio secure further market share and turn its games into the go-to option for local players and operators, as the company carries on its ambitious expansion strategy, focusing on regulated iGaming markets. This tie-up is a particularly auspicious moment for bet365, as it also brings the Octoplay games to its own portfolio, catching up to competitors that have already launched the studio’s titles. Octoplay’s CEO, Ralitsa Georgieva, welcomed the opportunity to once again work with a prominent brand such as bet365 in one of the studio’s core regulated markets. Working with one of the industry's most recognized operators validates our approach and builds on the momentum we've established through successful integrations with leading UK brands throughout 2025, Georgieva explained. Octoplay has been building on a serious content and partnership momentum, with the company previously teaming up with Paf in Finland and PokerStars in both Italy and Spain, along with Superbet in Brazil. These content partnerships have allowed it to considerably scale its reach and offer.

Bet365 was similarly pleased with the opportunity to work with Octoplay and further strengthen its own content library locally. The operator is one of the most recognizable names in the iGaming landscape in the United Kingdom, and a further boost to its library of games is welcome. We are pleased to partner with Octoplay and introduce their game portfolio to our UK players. Their focus on quality content and player engagement aligns with our commitment to providing the best entertainment to our customers," bet365 Head of Gaming, Clement Le Scanff commented.