Summary
- Paf has partnered with Kimi Räikkönen in a new multi-year agreement.
- The partnership depends on Paf securing a license in Finland, as the country is re-regulating its gambling industry.
- Räikkönen and Thomas Näsman, the manager at Paf, express their enthusiasm about the new initiative.
The prominent betting and gaming company, Paf, has announced an exciting multi-year partnership with Kimi Räikkönen. Details of this new collaboration were revealed earlier this week, with the company stating that the agreement depends on acquiring a license in Finland.
Partnership comes amid ongoing changes to the gambling sector in Finland
Finland recently announced a significant shift in its approach to the gambling market, aiming to introduce commercial licenses after a long period of debate. This reform will transition Finland from a government-held monopoly by Veikkaus to a more competitive landscape open to commercial gambling operators. The timeline indicates that operators will begin bidding for licenses as early as next year, with a new licensing regime set to take effect in 2027. This change will facilitate the growth of online gambling options provided by commercial entities. Paf, keen on expanding its presence in Finland, has announced a new partnership with the Formula 1 World Championship. As part of this collaboration, Kimi Räikkönen made an appearance at Paf's headquarters in Mariehamn. Though specific details of the partnership have not been disclosed, it is anticipated that the collaboration will offer exciting and exclusive promotions, activities, and other engaging content.
The multi-year agreement brings excitement for Paf and Räikkönen
Räikkönen expressed his enthusiasm about the new partnership with Paf, saying, Honestly, we were approached by several gaming companies, but none piqued our interest like Paf did. Their history, transparency, sense of responsibility, and Finnish roots were crucial to me. I also appreciated the straightforwardness, decisiveness, and efficiency of the people we worked with to finalize the agreement swiftly, the Formula 1 World Champion elaborated. Räikkönen further commented on the opportunities ahead: As Paf expands into mainland Finland, I hope our collaboration proves beneficial for the company. Thomas Näsman, Paf's Manager, shared his excitement about Räikkönen joining the team, stating, Kimi is a true Finnish icon, and we greatly appreciate his honesty and straightforward nature—traits that align seamlessly with our brand. Näsman also mentioned, At Paf, we have bold ambitions to be the world's most responsible gaming company while continuing to generate funds for public benefit. As Finland transitions into a licensed market, we're thrilled to have Kimi onboard for this journey. Paf is a leader in responsible gaming, being the first international company to implement mandatory limits for young players. This pioneering step aims to shield young people from excessive gambling, underscoring the company’s commitment to sustainable growth and the protection of its expanding customer base.
