"Play'n GO expands its presence in Latin America by launching with Betano Colombia."

Play’n GO has once more broadened its presence in the Latin American market. The renowned creator of popular games like Princess of the Moon, Reactoonz, and Book of Dead is amplifying its influence in Colombia through a local partnership with Kaizen Gaming's Betano.

This partnership allows Play’n GO to quickly expand its presence in the region while offering a wide array of innovative and popular games that consistently resonate with players and operators worldwide. The company’s approach to game development emphasizes visually captivating and mechanically robust games that think outside the box, creating characters capable of entertaining global iGaming audiences for years, if not decades. Play’n GO has been broadening its game catalog with fresh, character-driven hits like Mole Digger and Ra’s Reckoning. Betano Colombia has eagerly ensured its players have full access to Play’n GO’s impressive collection, bringing these global hits to the platform and providing ample opportunities for engagement and enjoyment. Reflecting on the studio’s opportunity for growth, Magnus Olsson, Chief Commercial Officer of Play’n GO, expressed enthusiasm about the partnership with Betano in Colombia, viewing it as a significant advancement in the strategically important Latin American market. Betano is one of the biggest names in global gaming, sharing our commitment to quality, compliance, and top-tier entertainment. Bringing our complete portfolio to their platform in Colombia is an exciting move, and we’re confident this partnership will thrive for both sides, Olsson noted.

The latest launch follows a series of notable game releases from the studio, which has been consistently rolling out new titles at a rapid pace. Some of the recent additions include Crabby’s Gold II, Gnaw’n Gold, Triple Launch Fortune Wild, and many more. Play’n GO has stayed true to its goal of creating well-known games, focusing on both individual releases and intellectual properties that have dominated the gaming industry over the years, with Book of Dead being a prime example. The company has also ventured into making branded and exclusive games for specific operators, like the recent launch of Mandalay Bay Riches.