industry/ONLINE GAMBLING

Play'n GO partners with Betfred to launch in the UK.

Betfred enhances its game collection with the inclusion of titles from Play’n GO. The partnership will enable both companies to refine their offerings in the United Kingdom.

Written by Casino House Group Editorial Team

Published on June 3, 2025

Summary

Betfred enhances its game collection with the inclusion of titles from Play’n GO.
The partnership will enable both companies to refine their offerings in the United Kingdom.
Play’n GO builds on the success of the previous releases in the Rich Wilde series and Moon Princess.

Play’n GO, the renowned Swedish developer known for its innovative online casino games, has formed a significant new partnership with Betfred in the United Kingdom.

Play’n GO wins more market share with Betfred tie-up

Recognized as one of the leading online casinos in the UK, Betfred is expanding its offerings by including a wide array of Play’n GO slot titles. Play’n GO is renowned for popular games such as Fire Joker, Rise of Olympus 100, and Sweet Bonanza, among many others. Anna Mackney, Head of Regional Sales UK at Play’n GO, commented on the new partnership: Betfred has an unparalleled reputation in the UK, and I’m thrilled to launch our games with them today. Mackney expressed her enthusiasm about integrating Play’n GO’s innovative titles into Betfred's offerings in the UK. Meanwhile, Play’n GO continues to grow its presence in the UK market, recently introducing games like Moon Princess and the Rich Wilde series.

Betfred is happy withthe expansion of its game library

Betfred expressed satisfaction with the latest development. Andy Horne, Betfred's Head of eGaming, stated that the company was thrilled to see the supplier's games added to their collection. We are confident that introducing Play’n GO slots to Betfred Games will be well-received by our current customers, as well as attract other players seeking the best RTP experience, Horne concluded. Play’n GO has been refining its offerings, recently releasing a sequel to the Moon Princess series, called Moon Princess Origins. The company has also received regulatory approval in Brazil, allowing it to offer its portfolio of games there.