Playson boosts content reach through Bally's Intralot tie-up

Playson has struck another prominent content deal with Bally’s Intralot, a leading iGaming operator, which will allow the supplier to further enhance its presence in the United Kingdom.

Through the partnership, Playson is delivering a range of its games for a number of its partners’ brands, among which are Virgin Games, Bally Bet, Double Bubble Bingo, Rainbow Riches Casino, Monopoly Casino, and Jackpotjoy. Commenting on the opportunity to strike this partnership, Playson Senior Sales Manager Conor Jenner said: Launching across all six of Bally’s Intralot’s UK brands is a significant achievement for Playson and highlights the strength and consistency of our portfolio. The UK is a key strategic market for us, and partnering with an operator of this calibre allows us to deliver our content to a vast and highly engaged audience. Playson has celebrated this new partnership as a major milestone in its UK strategy, allowing it to further expand locally and also bring many of its hard-hitting and player-favorite games to local players. The games are integrated through Relax Gaming’s aggregation platform and include some of the studio’s best-performing titles, such as Diamonds Power XXL: Hold and Win,4 Supercharged Clovers: Hold and Win, and 4 Pots Riches: Hold and Win.

Bally’s Intralot CCO B2C Richard Harris has similarly welcomed the partnership and argued that Playson is a company with a strong reputation and known for delivering high-quality and engaging content across the regulated market. Integrating their portfolio across our UK brands enhances our offering and provides our players with a diverse range of proven titles, Harris added. Playson has been steadily expanding its global footprint, with the company recently entering the market in Colombia, another major iGaming move for the company. Playson also strengthened its reach in Ontario, Canada, after the supplier teamed up with High Flyer Casino in October.