Playtech makes its debut in Alberta's regulated iGaming market.

Playtech is one of the first suppliers to enter Alberta's newly regulated iGaming market, launching eagerly in the province to achieve commercial success while showcasing its popular titles.

Local operators now have the chance to offer their players exciting games like Mega Fire Blaze Roulette, Oink Oink Oink, and Adventures Beyond Wonderland, among others. Playtech has been diligently expanding its game portfolio, with a particular emphasis on the North American market. Alberta’s regulated market presents a tremendous opportunity for the company to grow and achieve these objectives. Playtech's Chief Operating Officer, Shimon Akad, expressed enthusiasm about the company's launch in the local market right from the beginning. We're delighted to support our partners with some of our best-performing content and are committed to collaborating closely with them as the market evolves. Our goal is to expand our offerings and enable them to provide engaging experiences for players, ensuring their long-term success. Charmaine Hogan, Playtech's Global Head of Government Regulations, echoed this excitement about entering the market early, strengthening their position in Canada's regulated iGaming sector, and paving the way for more opportunities.

Playtech is pleased to have successfully implemented its strategy in Canada once again, having first entered the regulated iGaming market there with the launch of Ontario's online casino in 2022. The company is also expanding its footprint in the United States by forging individual deals with major casinos. In April, it partnered with Fanatics Casino, introducing its extensive game offerings to the esteemed brand. In a similar move, Playtech secured a separate agreement with Ember Casino in New Jersey at the end of June.