Rubens Barrichello and SOFTSWISS Extend Latin America Agreement

Summary

• SOFTSWISS has announced the extension of its agreement with Rubens Barrichello, retaining him as Non-Executive Director for Latin America.
• Barrichello is thrilled to extend his partnership with the top iGaming software and solutions provider.
• The newly extended agreement expands on the successful collaboration the pair achieved last year.

---

SOFTSWISS, a top provider of iGaming content, software, and solutions, has announced an extension of its strategic partnership with Rubens Barrichello, the Formula 1 legend. Previously, Barrichello contributed to the company's Latin American operations as a Non-Executive Director. With this newly extended agreement, he will continue to serve in this capacity.

The Non-Executive Director will continue to support SOFTSWISS' expansion in the region

In April of the previous year, SOFTSWISS partnered with renowned Formula 1 driver Rubens Barrichello. Since then, Barrichello has been instrumental in the company's growth across key markets in the region, enhancing awareness of its services and contributing significantly to community initiatives. The recent extension of their agreement highlights the success of their collaboration's first year. With this renewed partnership, Barrichello will continue to aid SOFTSWISS in its strategic market growth and expansion. This will be achieved through high-level representation and cultural localization, among other methods, anticipated to positively impact the iGaming content and software provider's development in Latin America. Expressing his enthusiasm, Barrichello stated his pride in continuing the partnership with SOFTSWISS.

explained Barrichello, who serves as the Non-Executive Director in Latin America for SOFTSWISS. He added, Ivan Montik, the Founder of SOFTSWISS, praised the unique qualities that Barrichello brings to the company. he remarked. This extended agreement with Barrichello follows another collaboration with the Barrichello family. In February, SOFTSWISS signed a sponsorship deal with the emerging talent, Eduardo (Dudu) Barrichello. This partnership pertains to the 2025 FIA World Endurance Championship, during which the company's logo will feature on Eduardo's car, race suit, and cap.

The Formula 1 legend played an important role in the company's growth in Latin America

Rubens Barrichello recently served as a keynote speaker on the opening day of SiGMA Americas 2025, one of the most eagerly awaited events in the Latin American gambling industry. As a Non-Executive Director in Latin America, Barrichello highlighted the importance of supporting initiatives in response to the devastating floods in Rio Grande do Sul, Brazil. He also played a key role in building new partnerships and fostering community relationships in the region.