"RubyPlay enhances F2P engagement with acquisition of Splash Tech"

RubyPlay has announced it will fully acquire iGaming tech company Splash Tech, significantly enhancing the studio's F2P and engagement capabilities with tournament solutions and beyond.

RubyPlay's strategic expansion aims to greatly enhance its ecosystem, offering partner operators fresh opportunities to utilize the studio's popular games and engage their audiences effectively. Splash Tech, known for its real-money jackpot solution, already collaborates with some of the industry’s largest operators. This addition will help build what is envisioned as a broad and scalable engagement layer. The engagement suite currently features solutions like free spins, rewards, missions, and tournaments. However, the acquisition of Splash Tech will enhance these offerings, leading to innovative strategies to boost ROI, increase revenues, and improve acquisition, engagement, retention, cross-sell, and monetization, according to the studio's press statement on the deal. Once the acquisition is finalized, RubyPlay’s partners will also have access to Splash Tech’s jackpot and free-to-play capabilities. In addition to this acquisition, RubyPlay is committed to strengthening its overall capacities.

The company has recently expanded in New Jersey with Fanatics Casino, and it's been enhancing its technology by launching Firerose, a studio set to transform the usual development pace and emphasize unique storytelling through brand-specific casino games. At the time of Firerose's launch, RubyPlay noted: The market now thrives on identity rather than just volume. Operators aim for experiences that resonate with their brand and allow them to stand out in an increasingly competitive casino landscape. Acquiring Splash Tech further supports these goals. RubyPlay aims to establish itself not merely as a content provider but as a pioneer of tangible innovation in iGaming.