RubyPlay expands its US footprint with Fanatics Casino in NJ

RubyPlay has expanded its reach in the United States, with the company signing a fresh partnership with Fanatics Casino, seeking to consolidate its content presence in the country.

Thanks to this content alliance, RubyPlay will deliver a number of its excellent games to the Fanatics Casino platform, specifically in New Jersey, where the partnership is based. Among these games are Mad Hit Mr Coin, Immortal Ways Magic Gems, Mad Hit Diamonds, and other highly original games developed by RubyPlay and finding strong success with local American audiences. Commenting on the opportunity, Fanatics Betting and Gaming Casino Content Manager, Kieron Shaw, Sr. had this to add: RubyPlay’s studio-led model provides a framework for deeper, longer-term player engagement, which is exactly what we are looking to achieve as we continue to build out our offering. Bringing renowned series like Mad Hit and Immortal Ways to our New Jersey customers is an exciting step, and we see strong potential in the partnership moving forward. RubyPlay CCO Dima Reiderman has similarly welcomed the opportunity to see the supplier deliver its content with another top-tier supplier in the country. RubyPlay similarly brings a variety of its studio games with Fanatics Casino, including Mad Hat Games, Koala Game, xSlots, and Firerose - the newest and perhaps most ambitious addition to its extended portfolio of studios.

As the North American market continues to evolve, that adaptability is becoming increasingly important, and partnerships like this highlight how our model is resonating with leading brands, Reiderman said. He was similarly excited to see the brand expand once again in the Garden State: Expanding in New Jersey, where we first launched in the US, makes this a particularly meaningful step and reinforces our commitment to building long-term, high-value operator relationships in key regulated markets. RubyPlay has also pushed further afield through a content tie-up with Codere in Mexico, straddling more diverse audiences.