asia/EVENTS

The SBC Summit Tbilisi 2025 is set to be the most impactful event yet.

SBC Events and SMH continue to co-host one of the region's most significant events. The SBC Summit Tbilisi 2025 is poised to exceed all expectations and surpass the achievements of previous years.

Written by Casino House Group Editorial Team

Published on July 17, 2025

Summary

SBC Events and SMH continue to co-host one of the region's most significant events.
The SBC Summit Tbilisi 2025 is poised to exceed all expectations and surpass the achievements of previous years.
Businesses aiming to expand into Eastern Europe and Central Asia should consider attending.

SBC Events is pleased to announce the return of the SBC Summit Tbilisi in 2025. Scheduled for October 15-16 in the Georgian capital, the event will gather 2,000 senior industry professionals, as confirmed in an official press release.

SBC Summit Tbilisi prepares to be the biggest to date

The event will bring together over 40 exhibitors and focus on Eastern Europe and Central Asia. SBC Events is co-hosting the gathering with SMH Global, a Georgia-based company involved in sports, sports media, and iGaming across Eurasia. The gathering will take place at the Sheraton Grand Tbilisi Metechi Palace and will spotlight significant markets in the region, including Georgia, Kazakhstan, Romania, Bulgaria, Serbia, and Armenia. Speaking about the upcoming exhibition, SBC CEO and Founder Rasmus Sojmark remarked: We created SBC Summit Tbilisi to offer key operators and suppliers a direct pathway into some of the industry's most promising yet underexplored markets. It’s a focused, high-value event tailored for businesses seeking genuine insights, robust local partnerships, and a deeper understanding of how to thrive in a region set for substantial growth. SMH Founder Lasha Machavariani also expressed enthusiasm for the event and its potential for growth: Georgia has proven to be an exceptional host, not only strategically due to its business-friendly environment and central Eurasian location but also culturally. The natural sense of hospitality, openness, and energy here makes the summit a truly unique experience for both international delegates and local leaders, added Machavariani.

Creating opportunities for companies interested in Eastern Europe Central Asia

As the SBC Summit Tbilisi enters its third year, it has firmly established itself as a central event for the industry in the region. Georgia has cultivated a strong ecosystem for businesses to flourish, thanks to its tax-efficient business environment, supportive regulatory policies, and strategic location at the crossroads of East and West.