Summary
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The SBEA+ Summit 2025 is just three weeks away, so don't miss the opportunity to participate!
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Eventus International recently spoke with Peter Mshikilwa Mukandi, the President of the Esports Federation of Tanzania, in preparation for the upcoming event.
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Industry leaders interested in attending can also compete for complimentary tickets, awarded for the most insightful contributions.
The countdown is on with just three weeks remaining until East Africa's premier gaming industry event, the 10th Annual Sports Betting East Africa+ Summit, kicks off. Scheduled for May 20-21, 2025, in Dar es Salaam, Tanzania, this event will gather C-level executives and prominent regional leaders to share insights and shape the future of the industry.
Hosted at the Dar es Salaam Serena Hotel, the summit will bring together some of the industry's most influential figures. In the lead-up to this gathering, Eventus International spoke with Peter Mshikilwa Mukandi, President of the Esports Federation of Tanzania. Their conversation centered on the growth of esports within the betting ecosystem and its broader implications for stakeholders.
Esports transcends gaming,
Mukandi explained, highlighting its development of valuable skills such as digital literacy, critical thinking, entrepreneurship, and content creation. He emphasized the sector's demand for infrastructure—from gaming hubs and internet cafes to dedicated trading centers—and the rising trend of influencer-driven marketing powered by gamers and streamers.
Mukandi noted the rapid growth of esports across Africa, fueled by the continent's youthful population. He stressed the importance of providing youth with resources for talent development and sponsorship. Mukandi will delve deeper into these topics during the SBEA+ Summit 2025’s Esports and Youth Empowerment session, offering insights into how sector companies can further capitalize on this vertical.
The SBEA+ Summit will also host the Eventus Awards Ceremony on May 20, 2025, recognizing outstanding companies and individuals. Nominations are open until May 9, 2025, so there's still time to nominate deserving professionals or organizations.
Those eager for an entry win can participate in a five-part digital competition by Eventus International, aimed at industry professionals contributing insights on gaming’s future in the region. This weekly competition on Eventus International's platforms offers a chance to win a complimentary ticket for insightful and relevant contributions. Interested participants should join the Eventus International Telegram community to engage in the weekly challenge and share their responses, tagging the official page.
