Summary
- Sheffield United Football Club has announced a new sponsorship deal with the gambling company Midnite.
- Under the agreement, the former party has been named the football club's primary partner, and its logo will be featured on the team's shirts.
- The agreement encompasses the 2025-2026 season and represents a significant achievement for both Midnite and Sheffield United.
Midnite, a rapidly expanding online sportsbook, has announced a new sponsorship deal with the renowned Sheffield United Football Club, a professional team based in South Yorkshire, England.
Midnite brings one-of-a-kind experiences and engaging activations for Blades fans
Under the latest gambling sponsorship, Midnite is set to gain significant visibility as the front-of-shirt sponsor for Sheffield United. For the 2025/2026 season, Midnite's logo will proudly feature on the front of the jerseys worn by both the men's and women's adult first teams. In addition, Midnite will receive exposure through the training kits and adult replica shirts of these teams. Their logo will also appear on team sheets at Bramall Lane during home matches. This sponsorship allows Midnite to enhance brand awareness through Sheffield United's matchday programs and social media platforms. The partnership aims to provide unique experiences to Blades fans throughout the season. A standout feature of the agreement is the Midnite Premium Seat Upgrade, offering a remarkable perk for two season ticket holders. Prior to each men's home league game, a draw will select two fortunate season ticket holders who will enjoy an upgrade to VIP seating courtesy of Midnite. These lucky fans will indulge in an exceptional match experience within the luxurious Tony Currie Suite.
The collaboration will help the team better connect with its fans
Paul Fielder, the Head of Commercial for Sheffield United, announced that the football club is thrilled to partner with Midnite for the 2025-26 season, as reported by Casino House Group News via a press release. He emphasized, Midnite has shown a strong commitment to collaborating with both the club and its fans, and we are impressed by their thoughtful and cooperative approach. Fielder added, We are eager to cultivate this partnership throughout the season and create unforgettable experiences for Blades fans. Jonathan Shaw, Midnite's Vice President of Growth, expressed equal enthusiasm, stating that the company is honored to become Sheffield United's main partner for the upcoming season. The club boasts a proud history and a special bond with its fans, and we are dedicated to making this a standout season for Blades supporters, Shaw said. Shaw mentioned that this collaboration aligns with Midnite's expansion in the UK and reinforces its goal to enhance its presence further. We are excited to engage with the club and its supporters throughout the season, Shaw concluded. In addition to Sheffield United, Midnite has participated in other prominent gambling sponsorships, such as being named an official betting partner for the 2025 World Snooker Championship.
