SiGMA outlines upcoming North America event in September.

SiGMA North America 2026 is coming to Mexico City from September 1-3, anticipating an impressive gathering of 4,000 delegates, 1,000 operators, 150 speakers, and 200 exhibitors and sponsors.

SiGMA North America is set to complement BiS SiGMA South America in Brazil, providing a second hub in the Americas for regional insights, networking, and business opportunities. The event will center on the Centro Banamex show floor over two days, offering delegates the chance to attend product demos, meet suppliers, operators, and affiliates, and explore various technological solutions. There will also be access to a VIP Lounge. The hosts aim to showcase valuable panels and discussions as part of the conference agenda. One highlight is The Role of Global Operators in Mexico’s iGaming Market, featuring Victor Arias, Vice President at ARRISE; Cristhian Gomez Villa, Managing Director of Emerging Markets at Betsson; and Germán Sarmiento, Country Manager at Betcris. Another key discussion is Predictive Play: The Future of AI Personalization, with Mauricio Soto, Head of Expansion for LATAM at Optimove, and Javier Troncoso, Co-Founder and CEO of InsightPlay.ai. On Day 2, the focus shifts to Affiliate Marketing in 2027: AI, Data & Personalization, with a keynote from Fernanda Figueroa, Head of Affiliates and Tier 3 Strategy at 1win Partners. Discussions will also tackle pressing issues in Mexico's iGaming industry, such as The Identity Battle in Mexico: Growth, Fraud and KYC in a Market of 8 Million Players. The event also includes the SiGMA North America Awards on September 1 and the SiGMA Pitch event, highlighting innovative startups for investors and industry leaders. After SiGMA North America, attendees may join the Affiliate Retreat in Cancun, scheduled for September 4-6.