SiGMA North America 2026's first-ever Mexico edition backed by industry leaders

SiGMA North America 2026 is heading to Mexico for the very first time, with the hosts excited to announce many prominent industry insiders backing the event as its ambassadors. This is the first time the SiGMA North America industry gathering, reuniting C-level executives, founders, and specialists, will take place at Centro Banamex in Mexico City on September 1-3, 2026. This year’s edition will welcome as many as 4,000 delegates, 1,000 operators, and more than 150 speakers, as well as 200 exhibitors and sponsors, according to the hosts' press release shared with the media. An estimated 40% of the audience will consist of C-suite level industry professionals. In the meantime, SiGMA North America has reunited a truly outstanding roster of ambassadors to represent the event and drive awareness for the upcoming edition. Among those are: The event has much to offer, with Javier Troncoso joining the fireside chat Predictive Play: The Future of AI Personalization on Day 1, and David Fica joining the panel The MachinIMport Bottleneck: What’s Slowing Land-Based Gaming in Mexico. Rosa Ochoa and Iliana María Pineda Echeverri will both join the 48 Hours to Fallout: How iGaming crises unfold in Mexico & LATAM, with many more panels and discussions coming. This is a second major event for the hosts focusing on Latin American markets, with the BiS Sigma South America 2026 previously taking place in São Paulo, Brazil, in April. SiGMA is also bringing the SiGMA Pitch North America competition, where ten shortlisted startups will present their solutions to investors, business leaders, and venture capitalists, the company confirmed. SiGMA also reminded that it will be hosting the Affiliate Retreat in Cancun on September 4-6, bringing together 50 leading affiliates for an international networking event.