Summary
- SOFTSWISS is set to share insights and showcase technological prowess at SiGMA Africa 2026
- The company has been investing in market researchers and analysis in South Africa and the African region, juxtaposing them against the broader global market
- South Africa, in particular, has tripled its value since 2022, largely becoming the backbone of regulated gambling in the region
SOFTSWISS, one of the global iGaming technology powerhouses, is set to join SiGMA Africa 2026, which is due to take place on March 3-5 in Cape Town, South Africa.
SOFTSWISS set to present findings, showcase tech at SiGMA Africa 2026
The company’s Head of Regional Growth, Miranda Guliashvili, will be among the speakers, while the company will also have a presence on the exhibition floor. SOFTSWISS has been interested in expanding further afield in the regulated African market, with South Africa in particular becoming the backbone of these regional efforts. South Africa alone has tripled in value since 2022, highlighting its high potential and ongoing momentum. Commenting on the upcoming gathering, Guliashvili had this to say: We see strong long-term potential in the African iGaming market, which is now entering a more mature phase of growth. As regulatory frameworks evolve and operational requirements become more complex, the focus for operators is shifting from rapid market entry to building resilient, scalable business models. Guliashvili is also among the speakers for the Sports Betting Product, Odds, and Local Market Fit at 15:30 - 16:00 on March 4, 2026. SOFTSWISS has also been looking to help flesh out the African market by investing in research and market analysis, helping the company better understand the untapped potential of the region. Among the studies released by the company is the South Africa: iGaming Market Overview 2025 report, which highlighted the maturity of the region’s digital betting ecosystem. The findings in the report were further built upon in the 2026 iGaming Trends Report by SOFTSWISS, which leverages local findings against the broader global context.
