Summary
- Sportradar and Underdog have forged an exciting new alliance, dedicated to championing responsible gambling.
- Through this agreement, the latter gained exclusive access to the former's cutting-edge, AI-driven responsible gambling solution, Bettor Sense.
- Executives from both companies passionately emphasize the significance of the new agreement.
Underdog, the fastest-growing sports company in the United States, proudly reinforces its dedication to responsible gambling. Announced on Wednesday, the company has teamed up with the industry's frontrunner in sports technology, Sportradar Group AG.
Underdog taps into Sportradar's Bettor Sense
In an exciting new partnership, Underdog is set to harness the power of Sportradar's cutting-edge AI tool, Bettor Sense, dedicated to responsible gaming. This collaboration marks Underdog as the first U.S.-based operator to integrate this groundbreaking solution, underscoring their unwavering dedication to fostering a safe and responsible gaming atmosphere for their ever-expanding community. Sportradar, a leader in innovation, unveiled this advanced responsible gaming solution in July, aiming to elevate efforts in promoting safe gambling practices. Bettor Sense leverages the prowess of AI technology and insights from behavioral research to empower operators with the tools to proactively identify potential gambling issues. By offering tailored interventions, this technology not only enhances player protection but also streamlines monitoring processes for operators, thanks to its constant learning capabilities. Through comprehensive analysis of player profiles, it enables the early detection and mitigation of risks. Earlier this year, Sportradar revealed a successful Q1 with increased revenues and completion of strategic goals, highlighting the company's forward momentum in the industry.
The innovative RG solution will help identify at-risk and problem gambling behavior
We commend Underdog for making this pivotal move, not just in protecting players but also in offering support to those who might be struggling with gaming issues, he remarked. Brown also highlighted, Sportradar's cutting-edge solutions are crafted not only to fulfill our clients' requirements but also to nurture a safe and prosperous industry. Adam Warrington, Underdog's VP of Responsible Gambling, shared his enthusiasm. He expressed the company's excitement in adopting Sportradar's AI-driven responsible gambling solution, emphasizing its role in boosting player protection across all participation levels. The inclusion of this advanced player protection technology, which identifies problematic play and provides valuable resources—including treatment services from the experts at Birches Health—is a crucial advancement for our players, Warrington concluded. Earlier this year, the Brazilian Ministry of Sports chose Sportradar to maintain the integrity of the gaming sector.
