Summary
- Yggdrasil has strengthened its presence in the MENA region through a significant local partnership.
- BetArabia is currently the sole licensed online casino operating in Lebanon.
- Both companies aim to enhance their local presence and improve engagement and retention.
Yggdrasil, a leading provider of casino games, has partnered with BetArabia, Lebanon's sole licensed operator, to broaden its reach in the MENA region. As a result, BetArabia's players will now enjoy access to an array of outstanding games, including the Vikings series and Golden Fish Tank.
BetArabia welcomes Yggdrasil’s titles for the very first time
Yggdrasil is set to introduce its own original games while also providing access to its YGG Masters studio partner program, which currently includes 13 carefully selected suppliers known for creating some of the industry's most innovative and engaging games. As a result, the BetArabia online casino will offer a remarkable variety of enjoyable games that consistently deliver satisfaction. Yggdrasil's Commercial Director, Jose Cadala, welcomed the new partnership, emphasizing the significance of the MENA region to the company. This collaboration marks an exciting step for us as we enter the Lebanese market for the first time, Cadala commented. Supporting this view, Yggdrasil Client Success Manager Olga Degtiareva expressed her enthusiasm, highlighting BetArabia's reputation for hosting the nation's most successful games. I'm thrilled to be part of this partnership and the journey ahead in the MENA market, Degtiareva remarked. Regarding BetArabia, the company's Chief Operational Officer, Tigran Geghamyan, stated that incorporating Yggdrasil's outstanding games into BetArabia's portfolio enhances the operator's market appeal to customers.
Yggdrasil maintains partnership and development momentum
We are proud to set a new standard and lead the way. A huge thank you to our brilliant teams and to Yggdrasil for making this possible. This is just the beginning, and the future looks exciting, said Geghamyan. Meanwhile, Yggdrasil has also achieved success in other areas. The company launched the highly successful Vikings Go to Olympus slot game, inspired by the Vikings Go Berzerk series. Additionally, Yggdrasil expanded its presence in the United Kingdom by partnering with Rank Group in February and Bally's in March.
