7777 gaming grows Serian presence via Balkan Bet deal

7777 gaming, the leading online casino games provider, maintains a growth trajectory with a new European-facing agreement. On Monday, the company confirmed a content partnership with Balkan Bet, a long-standing retail and online gambling operator with a strong presence in Serbia.

Under the new deal, 7777 gaming agreed to deliver its hit games, powering Balkan Bet's offering. As a result, the former will propel its presence in the Serbian regulated gambling market, while the latter will grow its portfolio of games, delivering fan-favorite titles. Teaming up with Balkan Bet complements 7777 gaming's expansion strategy in the Balkans. The company remains dedicated to signing agreements with trusted operators, propelling the reach of its quality games. Ultimately, the deal with Balkan Bet marks another major step in 7777 gaming's regional expansion. The Balkans remain a very important region for 7777 gaming, because local players understand both the tradition of classic casino entertainment and the value of modern, feature-rich content, she said. Staneva pointed out that Balkan Bet is an excellent partner for 7777 gaming, considering that it has extensive regional experience and understanding of its audience. This collaboration allows us to bring our portfolio closer to Serbian players through an operator with a trusted local presence and a strong entertainment background, the executive said in conclusion.

Nikola Popovic, Balkan Bet's Online Slot Product Manager, spoke with excitement about the milestone agreement signed with 7777 gaming. We are pleased to welcome 7777 gaming's casino content to Balkan Bet and to expand our offering with a portfolio that brings variety, clear gameplay, and strong entertainment value, he said. In conclusion, Popovic pointed out: Our focus is to continuously refresh the experience for our players, and this partnership gives us the opportunity to add new titles that fit well with the preferences of the Serbian market. The deal covers a range of player-favorite games from 7777 gaming, including classic slots and fast-paced titles like Cash 100 Bar Link and Cash Transporter, among others.