Fanatics breaks into the Missouri market through a strategic partnership with Boyd Gaming.

With only a few mobile sports betting licenses available, a well-known bookmaker has successfully secured one at a crucial moment, thanks to a strategic partnership with a powerful local casino. Fanatics has now carved out a space in Missouri's sports betting market, positioning itself in this newly regulated state for betting on sports teams. This marks the 24th state to welcome the company, showcasing its ever-growing presence across the United States.

As Missouri gears up to launch its betting platform on December 1, 2025, two untethered licenses have already gone to DraftKings and, quite unexpectedly, Circa Sports. This has left other hopefuls scrambling to find brick-and-mortar partners to carve out their niche in the Show-Me State. With six licenses already distributed, there's still a chance for others to join in, as Missouri plans to host 14 online gambling brands. Most of these have to be connected to a physical venue. The exceptions: those rare untethered licenses. While digital offerings are the current focus across the board, companies are also banking on physical locations. Fanatics, for instance, will set up shop with two sportsbooks at Ameristar casinos in St. Charles and Kansas City. Meanwhile, Bet365, BetMGM, and FanDuel are all positioning themselves for a strong market presence. Fanatics is also stepping into the mobile sports betting arena to diversify its offerings locally. Though December 1, 2025, is the target date, it remains flexible to meet regulatory needs.