africa/BUSINESS AND FINANCE

888Africa and Sportingtech Enhance Strategic Partnership

Sportingtech and 888Africa have extended their current agreement for an additional three years. The second entity will enhance its betting and casino operations by leveraging the first entity's innovative technology.

Written by Casino House Group Editorial Team

Published on July 17, 2025

Summary

Sportingtech and 888Africa have extended their current agreement for an additional three years.
The second entity will enhance its betting and casino operations by leveraging the first entity's innovative technology.
Executives from 888Africa and Sportingtech commend the ongoing collaboration and successful partnership that the two companies have enjoyed since 2022.

Sportingtech, an acclaimed online gambling platform provider, has announced the expansion of its partnership with the renowned operator, 888Africa.

888Africa will leverage Sportingtech's casino and sportsbook tech

The duo is extending their partnership for another three years, building on a successful collaboration that began in 2022. Under the new agreement, 888Africa will leverage Sportingtech's enhanced platform. This will allow the leading iGaming operator to revamp its casino UI/UX and sportsbook, providing more engaging experiences for its customers. Beyond improving the iGaming experience for its users, the partnership will also enhance 888Africa's operational performance. Since the collaboration started in 2022, both companies have experienced significant growth. 888Africa has seen an impressive 800% increase in its customer base, underscoring the benefits of its alliance with Sportingtech. This agreement also confirms Sportingtech's ability to boost operational efficiency and improve user experiences for iGaming customers in the African market.

The agreement is expected to bring further success to the duo

Sportingtech has played a crucial role in our success in Mozambique. Thanks to the Sportingtech platform, 888 has secured the #1 market share in the country, he stated. Coyne further emphasized, The platform has proven to be stable and high-performing. We've made significant progress in our partnership recently, and I cannot praise Tom Ustunel, Colin McDonagh, and the entire team enough as partners. Anthony Murphy, Sportingtech's Commercial Director, expressed similar enthusiasm, noting that the renewed agreement underscores the company's ability to support operators' growth in local markets. Murphy added, We have developed a strong relationship with the 888Africa team and are eager to continue driving their growth forward. Sportingtech, founded in 2010 as a provider of comprehensive betting and gaming solutions, is expanding its global presence. The company's partner portfolio grows annually, demonstrating its ability to deliver innovative and scalable services in both regulated and emerging markets.