Alok is slated to lead the INFINITY Lisbon at the SBC Summit.

Summary

• Legendary EDM Artist to Headline INFINITY Lisbon
• SBC Summit aims to achieve new milestones in its September event.
• Alok is a leading figure among the world's top music artists.

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With the SBC Summit Lisbon scheduled for September 16-18, 2025, SBC Events is eager to share new and exciting updates about this premier gathering for industry insiders and experts.

Alok set to lift the mood at SBC Summit Lisbon

This year, delegates at the SBC Summit Lisbon will have the chance to experience the electrifying performance of Alok, a renowned music artist headlining the INFINITY stage. SBC CEO and Founder Rasmus Sojmark commented on the collaboration with this iconic artist at such a significant venue:

The SBC Summit Lisbon will cover an impressive 135,000 square meters, hosting at least 8,000 operators, 30,000 delegates, 2,500 affiliates, 550 speakers, and 700 exhibitors, making it one of the most significant industry gatherings. Including a performer like Alok in the entertainment lineup is truly fitting. Known for his breakout hit which amassed 850 million streams on Spotify, Alok is celebrated as a highly influential DJ and musician, both in Brazil and globally. He has headlined major music festivals such as Tomorrowland, Ultra Music Festival, and Lollapalooza. Beyond his successful music career, Alok has collaborated with numerous international stars and influenced other popular artists. As a philanthropist, he founded the Alok Institute, supporting environmental, social impact, and educational projects throughout Brazil.

The prominence of the INFINITY brand

Sojmark emphasized the importance of Alok's involvement in the event and the hosts' choice to feature him as the headline artist.

said the gambling industry veteran, leveraging his expertise in the EDM scene. The INFINITY Lisbon offers an exclusive experience for VIP Event Pass holders. Secure your pass now for just €400, and enjoy a €200 early bird discount. Operators and affiliates are welcome to apply for complimentary VIP Event Passes. For more information, visit the SBC Summit's official website. The INFINITY Lisbon, held at the MEO Arena in Lisbon, is renowned as the largest closing party hosted by the industry.